Via Piel was founded by Dr. Omer Katzenelson, a chemist with a passion for holistic wellness. Dr. Katzenelson discovered the healing power of herbs through his personal experience with turmeric-infused cream. He was inspired to create Via Piel to share the benefits of herbs with the world. We are based in San Diego, California, and our goal is to expand our reach to customers worldwide. We are committed to sustainability and ethical sourcing in all aspects of our business.